peaq — Get Real
Leonard Dorlöchter, Co-Founder Peaq
milbo helped us build the Get Real-Campaign, a $100M adoption campaign for Decentralized Physical Infrastructure Networks (DePINs). From day one, the team brought not only deep technical expertise but also a strategic mindset and an exceptional ability to navigate complexity. Milbo played a pivotal role in building and scaling key components of the campaign’s platform — integrating NFTs, quest systems, DePIN rewards, and user onboarding flows — to ensure a seamless experience for thousands of users.
Users in the first month
Lines of Code written
Months of Development
Germany´s largest crypto company
About EoT Labs GmbH
Driven by a commitment to meaningful innovation, EoT Labs is a globally distributed team of entrepreneurs and engineers that reimagine the role of Web3 in shaping the future. Their work centers on evolving the Internet of Things from a Web2-based system into a decentralized, machine-driven economy—where vehicles, robots and devices actively participate and generate value.
With the launch of the peaq network and its native crypto token, the foundation has been laid for a new kind of digital infrastructure. Now, the team focuses on bridging vision and reality—developing real-world applications and integrating blockchain technology into tangible assets, all with the aim of enabling machines to contribute directly to societal progress.
History of the Partnership with milbo GmbH
When a mutual partner, a seasoned analyst of a crypto VC, heard about the need for IT development at EoT Labs, milbo was recommended and swiftly joined the conceptualization stage of the campaign project. Here it was possible to play a big role in the evolution of key ideas and shaping of the Get Real campaign.
During the development phase milbo became a trusted partner for EoT Labs, resulting in multiple smaller projects being completed on the side, such as a crypto airdrop portal, distributing tokens based on on-chain activity.
Pioneering a community campaign
Challenge
Incentivize real-world community engagement with on-chain rewards.
Solution
Identification and integration of real-life activities into a gamified quest and challenge portal that rewards user involvement.
Key Features
- Tracking on-chain and off-chain progress of over 70.000 users
- Unlocking NFTs that allow individual customization of the peaqonauts, users´ characters.
- Providing a vast library of quests and tasks that can be utilized through a user-friendly admin panel.
Development Process
- Phase: Alignment of the custom fronted to an existing campaign backend.
- Phase: Concept of a reimagined backend system with more partner integrations and tailor-made functions of the Get-Real campaign.
- Phase: Development of the new frontend and backend.
- Phase: Project rollout and continuous improvements of product functionalities.
Revolutionary integrations and user tracking
Aiming to give not only networks but also users a fun and interactive way to experience the potential that lays within web3 technology, the Get-Real campaign was prepared as follows:
Leaving a mark
After the product was built and finished milbo handed over the code and infrastructure to EoT Labs. The portal was used in three phases of token distribution and is now an important part of how EoT Labs interacts with their community.
Showcase
Scroll through our journey.
